HOW TO INTERCEPT THE DEMAND OF CBD PRODUCTS
Inside a billion-pound growth market: White labelling & Science first innovation
CBD products have exploded in popularity recently; they are becoming a mainstream commodity in a wide variety of industries; the beauty market alone is projected to be $959,000,000 by 2024 (Prohibition Partners 2022 Release Schedule, 2022), and it is already a popular extract in products ranging from cosmetics to tobacco substitutes, to pet care. This is unsurprising considering the benefits that CBD is purported to have. The possible anxiety, pain-relief, and health benefits are all being investigated and proven in university research programmes, pharma and in our own science lab.
Always Pure Organics are one of the leading manufacturers and distributors of CBD raw materials and white label products in the UK, Europe, and Asia markets and specialise in finding CBD product solutions for a variety of clients in a range of different industries. We can share experiences from market leading high street beauty brands, Amazon, and our unique place in the market. We have psychological personas for the whole consumer market based on buyer types and can help you select and build a product portfolio based on specific needs.
Consumer knowledge about CBD is on the rise and laws and regulations are shifting globally to reflect the change in product perception that has taken place over recent years. This has led to an increase in demand products containing other cannabinoids in addition to CBD, as there is evidence to suggest that the presence of one cannabinoid may be enhanced when another is added- this is known as the entourage effect.
There is huge enthusiasm for the cannabinoid market, and it is growing exponentially with the market revenue expected to rise to almost $20 billion by 2024 (Forbes, 2019) in the US. Now more than ever, it is a great time to look to incorporate CBD products into your business’ portfolio. Regulations are becoming increasingly lenient towards cannabinoid products but, by virtue of it being such as new contender in the market, it can be tricky to navigate CBD laws between countries; an established white label manufacturer can help you maximise your product portfolio whilst minimising the risk to your business.
Always Pure Organics, can help businesses of any size develop their personalised products by reducing the risks associated with creating products from scratch. White label CBD products mean reduced time to get your brand to market and they come from a trusted source who takes care of all the testing and formulations. There are a variety of formulations already available, and customisation of products is also possible with additions like terpenes e.g. Linalool (lavender) which affect scents and tastes of products. In addition to bespoke formulations Always Pure organics have a dedicated white label design team to help bring your CBD brand to life.
If you are looking to develop a new brand or product don’t hesitate to get in touch with a member of the Always Pure Organics team. Visit us on stand WL131 for a discussion or contact us for event exclusive access, content, and offers info@alwayspureorganics.com